Description
My role as a designer in this project presented a challenge: to foster a connection with local customers and employees to the community. With a timeline of four weeks, I was tasked with delivering social media content, print materials, and decor elements. Taking advantage of the event's proximity to Valentine's Day, we embraced a captivating "Love Affair" theme, aiming to evoke love through the act of sharing meals with a significant other. Despite constraints like a limited color palette and holiday images from corporate marketing, I sketched designs that focused on highlighting the groceries themselves, rather than people. The final design served as a catalyst to ideate on complementary decor, social events like wine and chocolate tastings, and romantic giveaways. Inspired by the theme, employees also contributed with engaging displays and active participation. This project was both enjoyable and challenging, as I had the freedom to explore the theme within color and branding requirements. To overcome these limitations, I got creative and created my own vectors. I'm truly proud of the end result and the positive response it garnered from both customers and employees.
Role:
Design
Print
Merchandising
Client
Whole Foods Market
