Prime
Driving Amazon Prime enrollment at the moment of highest purchase intent.
Project Overview
The Problem
Whole Foods Market needed to increase Amazon Prime membership sign-ups directly inside their 365 stores. The challenge: in-store shoppers have divided attention, low patience for friction, and no natural reason to stop mid-shop and sign up for a subscription service. The sign-up flow needed to earn that pause.
What I Did
- Analyzed the in-store customer journey to identify where and when sign-up intent would be highest
- Mapped the enrollment flow to minimize steps and surface the most compelling value proposition immediately
- Designed for the physical retail context — glancing shoppers on mobile, not seated browsers
- Created a content hierarchy that led with savings impact rather than feature lists
- Balanced persuasive messaging with a clear, low-friction path to conversion
Outcome
A focused mobile experience that served as the primary digital touchpoint for in-store Prime enrollment — designed to convert a shopper already spending money at Whole Foods into a subscriber in as few steps as possible.
Role:
Conversion Strategy · Mobile UX · Product Design
Client:
Whole Foods Market / Amazon
Let's Work Together
I'm looking for teams that need someone who can communicate, enable, and execute. Someone who understands products deeply and can help the people around them do the same. If that sounds like what you're building, I'd love to talk.