Description
Crafting a set of Medicare direct mail cards for Kasasa Care, a provider of various insurance products direct to consumers, specifically targeting older retirement-aged individuals, was an interesting design approach. The direct mail cards were thoughtfully designed to resonate with the target audience, combining a sense of trust and reliability with a clear and concise message. With a focus on simplicity and accessibility, the cards presented essential information about the Medicare insurance offerings in an easy-to-understand format. By utilizing legible typography, clean layouts, and visually appealing imagery, the design aimed to captivate recipients and encourage them to explore the benefits of Kasasa Care's insurance options. These direct mail cards served as a personalized and tangible means of reaching out to older retirement-aged individuals, providing them with the necessary information to make informed decisions about their healthcare coverage and instilling confidence in Kasasa Care as a trusted insurance provider.
Role:
Design
Branding
Mobile Design
Client
Kasasa
