Project Overview
The Problem
The client had no digital presence and relied entirely on referrals to find new students. Without a website, there was no way for parents to discover him, evaluate his teaching style, or take action — the business had a hard ceiling on growth.
What I Did
- Mapped the parent discovery journey to identify what information drives enrollment decisions
- Defined content structure and information architecture before any visual design began
- Wrote and refined all copy for tone, clarity, and search discoverability
- Built responsive layouts for desktop and mobile with accessibility standards met
- Created a visual system that balances professional credibility with the playful nature of children's music education
Outcome
The client now has a professional platform he can manage independently, with a clear path from discovery to contact for prospective parents. The site removed the referral bottleneck and opened a direct channel for new student acquisition. Visit the Website →
Role:
Content Strategy · UX · Web Design · Copywriting
Client:
Mr. Sean's Music
